What if hiring the right assistant could completely change the way you run your business? In this episode, Erik Van Horn sits down with Kasim Aslam to talk about why most entrepreneurs hire virtual assistants the wrong way—and how elite executive assistants can unlock massive leverage inside a company. Instead of hiring cheap offshore labor, Kasim explains the process his company uses to find world-class executive assistants from around the world. With a hiring funnel that can take over 1,000 applicants to find one elite EA, the result is talent capable of running projects, managing teams, and freeing entrepreneurs to focus on growth. They discuss how one EA helped build an entire research operation, manage a thriving community, and even contribute to writing a bestselling book. If you're an entrepreneur, franchise owner, or operator looking to reclaim your time and scale your business, this conversation will change how you think about hiring. Timestamps: 00:00 Technology EA Running Circles Around In-House Teams 01:16 "This Changed My Life" — Entrepreneurs Getting Out of Their Inbox 02:35 Why Kasim Says: Don't Hire a VA, Hire an EA 03:27 The Wild Hiring Funnel: 1,000 Applicants for One Assistant 04:00 Why Paying More Gets You 10x Better Talent 05:30 The EA Who Built an Entire Business (Including a Book) 06:27 From Executive Assistant to Millionaire Business Partner 10:34 Why a Trained EA Outperforms Most Tech Teams 12:08 The "Navy SEAL" Bootcamp That Produces Elite Assistants 19:08 The 2-6-2 Delegation Rule Every Entrepreneur Should Know Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL #VirtualAssistants #KasimAslam #Business #Franchising