The pet care industry is changing fast—and for franchise owners, it may be one of the most overlooked opportunities in business ownership. In this episode, Erik Van Horn sits down with Shaina Denny, founder of Dogdrop, to talk about why pet care has become such a powerful space for entrepreneurs and franchise owners. From dog daycare and grooming to premium pet food, wellness, socialization, and AI in veterinary care, Shaina breaks down the trends shaping the future of the pet industry. They also discuss why pet owners are willing to spend so much money on their dogs, how the "humanization of pets" is changing consumer behavior, and what franchisors need to understand about technology, convenience, and long-term franchisee value. Whether you're exploring franchise ownership, looking for a recurring service-based business model, or simply curious about why the pet industry keeps growing, this conversation gives you a behind-the-scenes look at one of the most interesting categories in franchising today. Timestamps: 00:00:00 — Why People Spend So Much Money on Their Dogs 00:01:30 — Why Shaina Denny Is the Pet Gal in Franchising 00:03:53 — The Wildest Pet Care Request Shaina Ever Got 00:05:12 — Pet Owners Will Spend the Money 00:06:49 — How Much Do People Really Spend on Their Dogs? 00:08:56 — Breaking Down the Pet Industry 00:10:30 — Why the Pet Industry Attracts Passionate Founders 00:12:39 — The Demographics Driving Pet Ownership 00:19:28 — How Dogs Went from the Backyard to the Bed 00:21:00 — The Humanization of Pets Explained Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL #Franchise #Dogdrop #Petcare #Business