Summary In this episode of Food Truths, Eric interviews Bruce Friedrich, founder of the Good Food Institute and author of the brand new book, Meat. Eric and Bruce discuss the evolution of meat consumption, the inefficiencies of traditional meat production, and the rise of alternative proteins. They explore the challenges and criticisms faced by the alternative protein industry, the economic and environmental implications of meat consumption, and the future of food production. Bruce talks about his new book (find out more via the link below), emphasizing the need for innovation and the importance of addressing global hunger and sustainability. Bruce's new book: https://meatbook.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices