Sometimes you gotta go back to go forward. Guest Danny O'Malley, the President and Founder of Before the Butcher, thematically breaks down how we build new products by listening to us, the consumers. Seems straightforward. It's anything but, as Danny explains in this week's episode. We discuss what has NOT been working when it comes to plant-based burgers, why you gotta actually listen to your customers and build what they really want (and why many folks pay lip service to this), and what it takes to survive the inevitable belt-tightening that happens in any food industry. You can find Danny here [https://www.linkedin.com/in/danny-o-malley-2638573a/] Learn more about your ad choices. Visit megaphone.fm/adchoices