» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ → Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzw Matt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory. Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it's cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender. 00:00 Introduction 02:13 Introductions and playful banter between hosts 06:12 Children's ambitions and parenting philosophy 12:04 Navigating injuries and rapid recovery genetics 18:36 Balancing personal growth with busy schedules 25:00 Evolving YouTube strategies and keeping content fresh 30:00 Pros and cons of managing a clothing brand 35:14 Writing a book vs creating other content 40:28 Importance of authenticity in social media 45:00 Misconceptions about fitness for women 51:28 Insight into new book "Fitness Unlocked" 1:02:10 Future podcast aspirations and challenges 1:11:24 The art of making engaging YouTube content 1:15:25 Planning adrenaline-filled future adventures 1:30:00 Wrapping up with creative new ventures and Arsenal accolades » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com/ » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Matt Instsagram: https://www.instagram.com/mattdoesfitness/?hl=en Website: www.morsialtd.com