» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything. You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep. Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park. 00:00 Introduction 04:38 Making a free course as a moat against competitors 07:00 The arms race of flex marketing and selling the dream 10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path 16:42 Burning out after juggling four jobs and chasing redemption 21:33 Becoming a PT and growing fast as a fitness OG on Instagram 24:33 The viral Dubai video and its polarising reactions 29:52 Why sudden wealth and no guardrails can derail your growth 33:21 Realising nice things don’t equal happiness or fulfilment 36:33 When you’re financially set in your 20s, then what? 42:26 Turning obsession into output and how love for work evolves 46:45 Gym as therapy, consistency, and reclaiming power through strength 50:59 Content, gaming addiction, and transferring energy into building 54:43 Saturation, short-form fatigue, and the trap of constant content 59:32 Cancel culture fading and leaning more into your true self 01:04:01 Collaborating with controversial guests and audience backlash 01:08:08 Why negativity often hides insecurity 01:18:40 Balancing work obsession with a relationship 01:25:12 Kids, priorities, and choosing the right partner for legacy 01:30:33 Making real friendships after success and the Dubai filter 01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety 01:36:38 Building software to solve your own business pain points » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/ » Transform your physique: https://www.thrstapp.com/ » My clothing brand, THRST: https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free: https://join.whoop.com/FirstThingsThrst » Follow Charlie Instagram: https://www.instagram.com/charliemorganbiz/?hl=en Academy: https://www.skool.com/academy/about