» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating. In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees. Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis. 00:00 Introduction 02:10 Launching a yacht business and selling experiences, not just luxury 06:31 Learning business lessons from his dad's no-nonsense approach 10:10 Dubai’s flashy image vs actual wealth and real operators 18:06 Choosing who’s worth your energy and protecting peace 25:18 Building a personal brand with his dad’s guidance and rules 30:23 Owning the first Bugatti Chiron for rent in the world 35:54 Why the car hire business was more about brand than profit 39:46 Why the UK rental game lost its spark and profitability 43:39 Starting a chauffeur business in Dubai and why Escalades win 46:25 Dubai’s oversupply problem and setting a higher service standard 49:26 Expansion plans and pivoting toward yacht brokerage 53:10 The massive costs and logistics of moving a superyacht 56:49 YouTube gaps, self-doubt, and needing the right team around him 59:14 Stepping up as a businessman and leader in Dubai 01:03:53 When to say no, avoid time-wasters, and play the long game 01:07:26 Lessons in building legit businesses in Dubai with red tape 01:17:18 Why real happiness isn't found through money alone 01:20:06 Navigating Dubai’s social distraction and staying focused 01:24:45 Women in Dubai as masterful operators and tacticians 01:27:21 Taking breaks, evolving creatively, and avoiding content burnout » Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/ » Transform your physique: https://www.thrstapp.com/ » My clothing brand, THRST: https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free: https://join.whoop.com/FirstThingsThrst » Follow Aleem YouTube: https://www.youtube.com/LordAleem Instagram: https://www.instagram.com/lordaleem_official/?hl=en