» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Mani Nordine is a music industry veteran who manages artists like Snoop Dogg and Akon, and this conversation reveals why mixing family with business always fails, how ego isn't your amigo but you need it to succeed, and why passion beats any strategy. Learn why artists need managers from day one because early mistakes haunt careers forever, how emotion in business destroys relationships when you work with family, and why he never involves himself in the creative process—his job is guiding, not making the art. This covers why ego is essential for superstars even though you finish alone, how digital production and algorithm demands killed music quality, and why rappers struggle with ageing because they eventually become what they once criticised. 0:00 Introduction 03:31 Transition from dance to music management 12:10 Meeting and working with Michael Jackson's family 17:00 Challenges of managing artists' egos and personal habits 20:56 The impact of money and fame on artists' personalities 27:46 Organising large-scale tours and dealing with promoters 32:08 Balancing creative freedom with profitability for artists 40:00 The enduring influence of music from the 2000s 45:14 Strategies to maintain long-term relevance in music 50:24 The evolving landscape of music and content creation 55:32 Differences in DJ and traditional artist lifestyles 01:02:07 Iconic events and their roles in networking in the music industry 01:08:10 Personal philosophy on professional and personal growth » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Mani Instsagram: https://www.instagram.com/maninordine/?hl=en-gb hackyou.media Hack You Media Your optimized future starts here.THRST THRST - Your Ultimate Destination for Fitness, Swim & Activewear Discover a wide range of high-quality training shorts, apparel, and swimwear at THRST. With our fitness app, you can take your workouts to the next level. Shop now and get ready to elevate your training game!