If you've ever thought, "I know what I'm supposed to be doing with my money, so why can't I just do it?"–– this episode is going to change everything. I'm sitting down with Dr. Nick, a licensed neuropsychologist and executive cognition specialist, to unpack the brain science behind why smart, capable women still make emotional financial decisions. We're going into the dopamine deficit that makes long-term financial goals feel impossible to start, the norepinephrine surge that only kicks in when things become an emergency, and why "I'm bad with money" is a story your brain makes up — not a fact about who you are. Dr. Nick breaks down how emotional dysregulation silently drives impulse spending, financial avoidance, and the boom-bust cycle so many of us know too well, and more importantly, how to build systems, practice self-compassion, and rewire your brain's relationship with money, one small win at a time. Dr. Nick’s links: Website: https://www.drnicolemurray.com/ Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show. In this episode: 00:00 How Emotional Decisions Shape Your Finances 01:47 Why Knowing Isn't Enough: The Brain Science 02:56 The Role of Dopamine in Financial Decisions 05:11 How to Create Urgency Before a Crisis 07:52 "I'm Just Bad With Money" — Debunked 10:15 What Is Emotional Regulation (And Why It Matters) 14:52 The Intensity Gauge: Rating Your Emotions 15:02 Managing the "Always at an 8" vs. Numb Baseline 17:29 Making Financial Decisions at a 5, 6, or 7 19:19 Replacing Mindless Spending With Systems 29:54 Willpower Is a Myth — Here's What Actually Works 32:11 The Case for Self-Compassion Over Willpower 35:43 The Boom-Bust Cycle of Financial Motivation 39:28 How Emotional Regulation Changes With Age 42:24 Preparing for Life's Transitions 49:00 Rebuilding Trust With Yourself and Your Money Learn more about your ad choices. Visit megaphone.fm/adchoices