If you’ve already fallen off your New Year’s goals, or you feel like you’re constantly fighting yourself when it comes to money, health, or habits—this episode is for you. Today on Financial Feminist, I’m joined by returning guest Thais Gibson, a world-renowned expert on the subconscious mind, to explain why willpower alone doesn’t work, and what actually does. We break down how 95% of your behavior is driven by subconscious programming, why “self-sabotage” isn’t real, and how you can rewire limiting beliefs and build goals that stick in just three minutes a day. If you’re ready to start creating habits that actually stick, this conversation will completely shift how you think about motivation and success. Thais’s links:Website: http://university.personaldevelopmentschool.com Instagram: https://www.instagram.com/thepersonaldevelopmentschool/?hl=en Youtube: https://www.youtube.com/channel/UCHQ4lSaKRap5HyrpitrTOhQ Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show! 00:00 Intro 00:47 Intentional Goal Setting 01:54 Understanding Your Subconscious Mind 04:27 How Subconscious Blocks Prevent Goal Achievement 07:18 Step 1: Converting Goals into Subconscious Language 14:05 Step 2: The 21-Day Rewiring Process 20:32 Step 3: Linking Goals to Your Subconscious Needs 28:44 Step 4: Discovering Your Personal Subconscious Needs 38:38 Why Routine & Structure Matter for Habit Formation 51:00 Removing Limiting Beliefs: The 3-Step Framework 54:27 Why Avoiding Money Actually Creates More Stress 57:19 Your 3-Minute Morning/Evening Routine Learn more about your ad choices. Visit megaphone.fm/adchoices