Our guest today is a true icon in every sense of the word - not only in the world of fragrance and creativity but also in business and entrepreneurship. Jo founded and sold Jo Malone London, leaving the brand in 2006 and is no longer associated with the Jo Malone brand or its products. And now 20 years later - she's done it again - creating Jo Loves into another much-loved brand that reflects her passion for innovation and storytelling. Subscribe to get our new episodes and join our community of 120,000+ women below. This is Jo Malone for Female Startup Club. Links we mention: Jo Malone CBE Instagram Jo Loves Instagram Jo Malone CBE BBC Maestro Course Join thousands of business owners reading our newsletter every Monday right here Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub Female Startup Club - Ecommerce Fundamentals Female Startup Club's Instagram Doone's Instagram Doone's TikTok Hosted on Acast.