In this episode, we sit with James, Co-Founder of We Make Waves to examine what Idea Validation actually means 🕵️♀️. Idea Validation is often uncomfortable for many founders, but it is paramount to your business' success. This episode explores best practices for validating new concepts, how to approach it methodically, and of course, some of the pitfalls you need to avoid. As long as you are innovating, you need to be validating. This episode gets into the nitty-gritty of this topic as James Dowell shares key learnings from his work in helping startups bring their ideas to life and disrupt their industries. The tools mentioned in the episode can be found here: http://bit.ly/StartingBizPodcast. We hope you enjoy!