From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rob Luna has 24+ years in private wealth management, advising entrepreneurs and executives, consulting for major brands, and earning Forbes Best-In-State Wealth Advisor honors in 2021 and 2022. Top 3 Value Bombs 1. Start your business with the end in mind, building enterprise value for a life-changing exit. 2. Most businesses fail due to running out of cash. 3. The biggest mistake entrepreneurs make is not building a scalable business, doing all the work themselves, and ignoring the end goal. Invest towards building wealth and financial freedom - Rob Luna Website Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days. Blinkist - Turn your spare moments into learning moments with Blinkist. Go to Blinkist.com/fire to start your free trial and lock in an extra 30 percent off today.