In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Alisa Metzger, co-founder of INNBEAUTY Project, to explore her journey from leading roles at beauty giants like L'Oréal and La Prairie to building her own clean, vegan, affordable skincare brands. Alisa shares how her passion for beauty and marketing fueled the creation of INNBEAUTY Project with co-founder Jen Shane, and how they're redefining customer engagement in a rapidly evolving market. You'll hear how INNBEAUTY Project emerged to fill a critical gap in skincare—blending scientific rigor with storytelling to create meaningful connections. Despite launching amid the global pandemic, Alisa's focus on authenticity, innovation, and quality helped both brands thrive. She also breaks down the power of strategic partnerships, from collaborations with Sephora to working with creators who truly embody the brand's values. Tune in to celebrate the women shaping the future of beauty. Alisa's story is one of resilience, creativity, and purpose—a testament to how innovation and genuine storytelling can spark lasting impact across the industry. In this episode, you'll learn: How INNBEAUTY produces content based on product performance and customer feedback, not trends. The importance of partnering with creators based on relevance and making sure they have authentic connections to the product. Why customer education creates deeper brand affinity than hype. Connect with the Guest: Alisa's LinkedIn - @alisa-metzger-3301489 Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ