“People think sales is a lot easier than it is.” - Tom Bright They don’t see the effort. The pressure. The sleepless nights. From the outside, it looks simple. On the inside, it’s anything but. So forget the word sales. What did you actually do well in that relationship? How did you make the problem clearer? And most importantly, how did your product or service solve their issue? That’s the work. Not the pitch. Not the closing line. The reason someone trusted you. Once you understand that, don’t keep it in your head. Capture it. Document what worked. Turn it into a playbook. Because great sales isn’t luck. It’s repeatable if you take the time to make it so.