“The biggest hurdle in writing a book is thinking it is going to be easy.” - Fabi Preslar She knows this firsthand. So many people want to write a book… But then comes the doubt. The overthinking. The imposter syndrome. “Who am I to write this?” “Will anyone even read it?” Here’s the shift: Get crystal clear on why you’re writing the book and who it’s for. This isn’t about proving yourself. It’s about building something bigger than you, something that serves your audience and your business. And yes… Some people won’t care. Some won’t read it. That’s okay. They’re not your people. Write it anyway, for the ones who are.