“I want to provide content in two different ways. The authentic content that is aligned with my brand, and content that expresses my essence.” - David Meltzer That’s how David thinks about it. And once you hear him break it down, you realize, it’s not about posting more. It’s about being intentional. Start with content that’s real. Not manufactured. Not forced. Just you, at your core. Then shape it for the platforms. Same message, different packaging. Then amplify it. Leverage the network, expand the reach. And finally, build a place where it all lives. A social silo. Somewhere people can go deeper. Because when it resonates… they don’t just like it. They lean in. They explore. They stay. Billions of people don’t know who he is. But to millions, it feels like he’s everywhere. That’s not luck. That’s strategy.