“Throughout my career, I have followed really big hard problems. I love digging in.” - Andrea Bumstead After a major restructuring, Andrea found herself in a position many senior leaders know well: deciding what comes next. Her initial focus was clear, network hard, and land the next VP role. But during that process, two important realizations surfaced. Lesson #1: Right now, many companies are hesitant to take a risk on a senior VP. Lesson #2: Andrea realized she didn’t want to take that same risk either. As she spoke with companies, she noticed a pattern. Almost every conversation revealed big, complicated challenges, the kind that required experienced leadership, but not always a full-time executive. That’s when the insight clicked. Instead of joining one company to solve one big problem, she could help many companies solve theirs, with far less risk on both sides. So she built something new. A company designed to tackle the kind of problems she has always loved: the messy, complex, high-impact ones. Sometimes the best opportunities don’t come from avoiding hard things. They come from leaning directly into them. Because when you build your career around solving big problems, you eventually realize… The problem itself might be the opportunity.