We Need to Talk About “Spray and Pray” (Part Two: What Actually Works Instead)

24min•Apr 9, 2026

0:0024:26

If “spray and pray” doesn’t work, what do we do instead? In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from understanding how journalists work to rethinking what a “win” really is.

We Need to Talk About “Spray and Pray” (Part Two: What Actually Works Instead) - Spokely