In this episode of Digital PR Explained, Britt Klontz sits down with Luz Corona, U.S. Editor of Campaign, to talk about how editorial podcasts really come together. Luz shares what influences guest selection for Campaign Chemistry, why most great episodes start as editorial conversations (not pitches), and what PRs should keep in mind when pitching podcast guests. It’s a candid look at timing, relationships, and what makes a conversation worth booking.