What if you had to sell your dental practice tomorrow? Would it be worth what you think it is? In this episode, Brannon Moncrief, Principal and CEO of McLerran & Associates, pulls back the curtain on what dental practice buyers are actually looking for right now and why so many owners are unknowingly setting themselves up for a disappointing exit. With 35 years in the industry and roughly 400 practice evaluations a year, Brannon has seen it all...the clean, the messy, and everything in between. He breaks down EBITDA in plain English, walks through the difference between a Class A, B, and C asset, and shares what it really takes to build a practice that commands top-dollar multiples in today's market. Whether you're thinking about selling in two years or twenty, this conversation is one you need to hear. 📲 To learn more about McLerran & Associates or connect with Brannon directly: Website: www.dentaltransitions.com Call or Text: (512) 660-8505 Email: brannon@dentaltransitions.com Not a DEO member? Join over 600+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉 https://deodentalgroup.com/interest/ Today's episode is sponsored by McLerran & Associates, a partner of the DEO.