If your marketing agency is leading with traffic, clicks, and impressions... they're measuring the wrong things. And while you're nodding along to their monthly report, your business stays flat. Most dental practices don't have a marketing problem. They have an accountability problem. In this episode, Daniel Sosa, CEO of OM Performance Marketing, breaks down why traditional dental marketing is bleeding your budget dry and what performance marketing actually looks like. You'll learn why new patients and production are the only metrics that matter, how to tie your marketing directly to hiring decisions and practice growth, how to vet a marketing agency so you never get burned again, and why month six is when real growth finally takes off. 🔗 Connect with Daniel on LinkedIn: www.linkedin.com/in/dsosa1/ 🌐 Learn more about OM Performance Marketing: www.growwithom.com/dso 📋 Grab their free Digital Marketing Agency Cheat Sheet, so you know exactly what to look for when evaluating your next marketing partner: https://bit.ly/4uoOQHo Not a DEO member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/ Today's episode is sponsored by OM Performance Marketing, a partner of the DEO.