Are you spending thousands on marketing, but still don't really know what's working? In this episode, Kendall sits down with Ali Soufi, CEO of DocSites, to talk through what's really happening behind the scenes of dental marketing. They cover why many practices overspend on Google Ads, how "vanity websites" quietly hurt ROI, and what it looks like to focus on efficiency first. You'll hear real examples of practices cutting the fluff, reallocating spend, and building websites that patients actually respond to. If marketing has ever felt confusing, expensive, or out of your control, this episode will help you see where to look and what questions to start asking. Learn more about DocSites or connect with their team 👇 www.docsites.com 🎁 DEO Members: DocSites offers an exclusive, member-only offer. To learn more or access member perks, reach out to your DEO Coach or Community Coordinator. Not a member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today.✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/