College is supposed to be the easiest place to make friends—so why do so many students feel lonely, left out, or like they’ve already missed their chance? In this episode, I talk with Dartmouth Professor of sociology, Dr. Janice McCabe, about why college friendships aren’t nearly as automatic as we’ve been led to believe. We explore the idea of “friendship markets,” how campus structure shapes who becomes friends, and why timing, proximity, and opportunity matter just as much as personality. This conversation is for parents worried about a kid who came home unhappy, for students who didn’t click with their dorm or first group, and for anyone who’s ever wondered why friendship feels harder than it’s supposed to. If college hasn’t gone the way you hoped socially, this episode offers clarity, relief, and a reminder that you didn’t miss your chance. Special thank you, as always, to my assistant producer, Rebekah Jacobs!