If you’re interested in animation and haven’t seen The Unloved, a Christmas film for French supermarket Intermarché, then you probably haven’t been online in the past couple of weeks. Love for this piece has spread far and wide, way beyond its intended French audience. With hundreds of millions of views across various platforms, it’s a remarkable achievement. What fascinated me is that the ads that are not only garnering a lot of negativity, but are generally not good this holiday seaso...