In this episode of the Basic Influencer Strategies Podcast, Mike is joined by fellow creator Ben Phair to unpack the strategies, wins, and lessons learned from Amazon Prime Day — and how those takeaways can help you earn more year-round. We dive deep into why some influencers thrived while others struggled during the sales event, the critical role of advance preparation, and how to create content that actually converts. Mike and Ben also share their July earnings breakdown, revealing revenue streams from Amazon Onsite, Offsite, and Creator Connections, plus how they’re diversifying their income for stability and growth. From there, we shift into YouTube growth strategies — covering practical tips for building a channel that drives long-term revenue, increases engagement, and strengthens your brand. You’ll learn how to create content that ranks, craft hooks that keep viewers watching, and use analytics to refine your approach. We wrap up with actionable Q4 planning tips so you can hit the busiest shopping season fully prepared — from gift guides and product comparisons to content scheduling and collaboration opportunities. Whether you’re an Amazon Influencer, content creator, or entrepreneur, this episode is packed with insider advice to maximize earnings and scale your business. 🔑 Key Topics in This Episode: Lessons from Amazon Prime Day: What worked & what didn’t July income breakdown across multiple platforms YouTube tips for growth, engagement & monetization Creative review techniques that stand out Using analytics to refine your strategy Building a loyal YouTube community Q4 content planning & monetization opportunities ⏱ Timestamps: 00:00 – Introduction & guest welcome 00:51 – Prime Day insights & reflections 08:05 – July earnings breakdown 11:12 – YouTube strategies & offsite earnings 23:53 – Planning content for Q4 24:22 – Fitness channel ideas 24:57 – Creative review techniques 25:24 – YouTube strategies & tips 25:58 – Gift guides & comparisons 26:54 – Maximizing YouTube & Amazon 28:29 – Understanding analytics 30:29 – Creating engaging hooks 33:45 – Building a YouTube community 36:37 – Personal stories & vulnerability 37:03 – The power of raw content 41:38 – Taking risks & growing 43:22 – Networking & support 46:10 – Final thoughts & Q4 preparation 💡 Work 1-on-1 with Mike 🚀 Book a Single 1-Hour Strategy Session 💼 Save with a 4-Session Bundle 👥 Join Our Free Facebook Community Connect with fellow creators, share wins, and learn strategies that work: 👉 Amazon Influencer Success Facebook Group 🔥 Tools & Resources for Influencers Viral Vue – Make smarter content decisions and grow faster. 👉 Try Viral Vue here — Use code STRAHL10 for 10% off for life (Affiliate link — we may earn a small commission at no extra cost to you.) Descript – Edit your podcasts and videos like a pro. 👉 Check out Descript here (Affiliate link — we may earn a small commission at no extra cost to you.) 📩 Contact Have a question, collab opportunity, or topic request?