In this episode, Mike & Ben break down Amazon’s major onsite rate cuts and talk through what creators should really be focusing on next. With most categories dropping around 1% and some products now paying under 1%, this is one of the biggest changes the Amazon Influencer Program has seen in years. Mike and Ben explain what this means for onsite-only creators, why Creator Connections and offsite income matter more than ever, and why this may be the moment many influencers need to start thinking more like full content creators. The conversation covers how Creator Connections can help offset lower onsite commissions, why products with active campaigns are becoming more important, and why YouTube is looking like one of the strongest long-term plays moving forward. They also talk through other offsite options like Facebook, Instagram, Pinterest, blogging, UGC, and brand deals, while emphasizing the importance of building a more durable business beyond Amazon onsite alone. Mike and Ben also share practical ways to adapt, including doing deeper product research, creating more strategic comparison and top-10 style content, planning ahead for seasonality, and getting more value out of every product by making multiple pieces of content before reselling or moving on. If you are in the Amazon Influencer Program and trying to figure out how to respond to the new rate cuts, this episode is all about the pivot: from thinking like an influencer to building like a creator. ____________________ JOIN THE COMMUNITY If you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that Learn more and join here: Creator’s Leverage Guild _____________________ CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED! The AIP Master Guide - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more. Leveraging Brand Deals Playbook - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities. _____________________ WORK 1-ON-1 WITH MIKE AND BEN Get personalized guidance on content strategy, monetization, brand deals, & scaling your creator business. • Book a 1-hour coaching call • Save with a 4-session coaching package Sign Me Up! _________________________ JOIN OUR FREE FACEBOOK COMMUNITY Connect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now. Amazon Influencer Success Facebook Group _________________________ TOOLS AND RESOURCES FOR CREATORS Viral Vue Make smarter content decisions & grow faster. Try Viral Vue here Use code STRAHL10 for 10% off for life Oink Track earnings & performance across platforms. Try Oink here Use code STRAHL10 for 10% off for life Descript Edit podcasts & videos faster and easier. Check out Descript here Geniuslinks: Our #1 Deeplinking Pick! Try Geniuslinks! VidiQ: Our #1 pick for YouTube channel Insights! Try VidIQ Keepa: Makes advanced product research for AIP a breeze! Try Keepa Lasso: Deeplinking for Blogs & YouTube Get Lasso Kadence WP: Great amazing websites for blogs Try Kadence Affiliate links. We may earn a small commission at no extra cost to you. __________________________ CONTACT Have a question, collaboration opportunity, or topic request? Email: mike@creatorsleverageguild.com