In this episode we chat with @margreen_s to explore how we can create content that has a positive impact and how we balance sustainability with profitability. We discuss her transition from being a (travel) influencer to an eco- or environmental content creator. All this with Margarita Samsonova's perspective in creating engaging green content and building a green media agency. Let's discover what the future holds for us eco creators! Learn more about Marga's Greenfluencing program: https://www.behindthegreens.co/green-adventure Watch the video podcast: https://www.youtube.com/@creatorsforclimate Connect on Instagram: https://www.instagram.com/creatorsforclimate Connect with Margarita: https://www.instagram.com/margreen_s/ Her media company: https://www.instagram.com/behind_the_greens_/ TL;DL- Transitioning from being a travel influencer to an eco content creator requires letting go of ego and starting from scratch.- Creating content that makes a positive impact and promotes sustainability is more fulfilling than promoting overconsumption.- Collaboration is key in the eco content creation space, as it helps build a community and amplify the message.- Finding a balance between sustainability and profitability is a challenge, but opportunities are growing as the demand for environmental content increases.- Staying optimistic and focusing on solutions is crucial in inspiring others and creating meaningful change. Environmental content creation is a powerful tool for raising awareness and inspiring action.- Eco-creators should start small, outline their passions, and choose a platform that resonates with them.- Building a community of like-minded creators is essential for support and collaboration.- Creating a portfolio of work, even if it's unpaid or experimental, is a valuable step in establishing oneself as an eco-creator.- The future of eco-creators involves integrating new technologies, such as streaming, AI, and gamification, to engage audiences and drive change.#climatechange #climateaction #environmental #contentcreator