A behavioral guide to talking about the climate! In this episode, Tom and Charlie sit down with Ryan O'Donnell from @TheDailyBA to discuss how to influence human behavior in the context of climate change. They explore the use of storytelling and metaphors to connect with audiences and induce behavioral change. They also chat about the challenges of reaching people who don't believe in climate change and the importance of early education in shaping attitudes towards the environment. The conversation highlights the need for a data-driven approach to content creation and the importance of understanding individual learning histories and motivations. In this conversation, Tom Janssen and Ryan O'Donnell discuss the behavioral aspects of climate change communication. They explore topics such as anxiety, learning histories, perspective taking, and behavioral economics. They emphasize the importance of understanding human behavior and using evidence-based strategies to effectively communicate climate change. They also discuss the power of storytelling and the need for collaboration and local action. All in all, a great podcast episode to explore the role human behavior can have, when you share your climate messages with the world!