Göran Winblad is a Swedish ultrarunner and YouTuber. His videos are creative and cinematic, yet always educational and grounded in the science of running.We talk about how he approaches content as a solo creator, how he balances training with life as a father of two living in Norway, and how he juggles work and creative projects. We also got into the challenges of building an audience on YouTube as a non-native English speaker, and how he thinks about authenticity in a world of brand deals and algorithms. Check out Göran channel on YouTube: https://www.youtube.com/@goranwinblad FOLLOW ME HERE: Instagram: https://www.instagram.com/jpelletier/ Facebook: https://www.facebook.com/jeffpelletierruns Strava: https://www.strava.com/athletes/2513942 Sign up for my newsletter so you never miss an episode: https://jeffpelletier.com/newsletter/