In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers, new shopping features on connected TVs, and the fighting spirit of YouTube executives taking aim at other platforms. What you'll learn: -- Household name advertisers grew their creator sponsorships by 189% in 2025. -- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect. -- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs. -- LTK announced a new creator program for social commerce with Target. 00:00 Welcome to Creator Upload 00:42 Gospel Stats in the Wall Street Journal 04:13 YouTube BrandCast at Lincoln Center 07:53 Packaging creator shows for legacy advertisers 11:24 New creator shows coming to YouTube 15:44 YouTube executives adopt a fighting attitude 17:54 Why you can't optimize into desire 19:28 Two-click shopping on connected TVs 21:01 Target and LTK social commerce partnership 22:28 Mental health benefits of leaving Instagram 22:45 TikTok Go travel booking program Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand