Interview starts at 10:48. In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets. What you’ll learn: -- Why everything is evolving into vertical video -- How Agentio automates buying creator ads like Facebook ads -- Why micro creators often convert better than macro stars -- How the gap between influencer budgets and paid media budgets is closing -- Kai Cenat's "retirement" -- Fixated's acquisition of the world's largest Roblox creator rep firm 00:00 Introduction 00:25 The Carcinization of Media 02:13 Disney & Others Copy TikTok 06:38 YouTube’s New Parental Controls 10:48 Arthur Leopold & Agentio 12:01 Automating Creator Ad Buys 15:25 The Impact of Long-Term Deals 18:25 Why YouTube Ads Last Longer 20:02 Micro vs. Macro Creators 23:14 Unlocking Paid Media Budgets 28:30 Fixated Acquires Ellify 32:00 Kai Cenat "Quits" the Grind 33:40 Golden Globes & Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.