Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71. What you’ll learn: -- Why creators can't just sell individual VOD movies on YouTube without a studio setup. -- How YouTube's "Content ID for likeness" acts as fire insurance for public figures. -- The reasons A-list celebrities are taking control of their own live formats. -- Why major creator brands are reorganizing into holding companies. 00:00 The Mario Movie Sequel Disappointment 01:13 Markiplier Becomes an Indie Movie Studio 04:58 YouTube's Anti-Deepfake Tool for Hollywood 10:50 Keke Palmer Launches a Twitch Talk Show 14:45 The Return of Live Broadcasting 18:41 Jesser Re-orgs and Hires Adidas GM 22:06 Fixated Acquires Studio71 Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand