AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025. What you’ll learn: -- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer. -- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands. -- Screens in Schools: The debate over EdTech and declining test scores. 00:00 We need your help! (Survey) 01:09 Thanksgiving Turkeys & Spatchcocking 04:08 Are screens ruining education? 10:06 Intro to Rich Bloom & Viral Nation 11:14 $37 Billion Creator Ad Spend 16:50 Interview: Rich Bloom from Tubi 17:35 Creating "Rabbit Holes of Fandom" 22:31 Tubi’s Deal Structures for Creators 25:24 Exclusive Shows & Creative Freedom 28:07 The Fox & Super Bowl Connection 31:58 Is Tubi competing with YouTube? 37:33 Acquiring Creator Libraries 42:58 Upload: Investing in Taylor Cannon 46:39 Upload: Agentio Raises $40M Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand