In this episode, Colin and Jacob discuss the "Big Five" content strategy, a framework for creating content that attracts your audience at every stage of the buying process. The Big Five content areas are: cost and pricing, best-of lists, problems, comparisons, and reviews. They explain how each area can be used to generate content ideas, regardless of your industry. They also discuss how these different content types can be used to reach people at all stages of the buying process, from those who are just starting to research a problem to those who are ready to make a purchase. Key Takeaways: The Big Five content strategy helps you create content that attracts your audience at every stage of the buying process. The five content areas are: cost and pricing, best-of lists, problems, comparisons, and reviews. This strategy can be used to generate content ideas regardless of your industry. By creating content in each of the five areas, you can reach people at all stages of the buying process. Resources Mentioned: Marcus Sheridan - Content expert and creator of the Big Five content strategy They Ask, You Answer - Book by Marcus Sheridan The Podcast Host - Website and blog about podcasting The Creator Toolbox - Website and blog about content creation Alitu - Podcast creation tool Chapters: 00:00 Introduction 05:45 The Big Five content strategy 06:55 Cost and pricing 11:05 Best-of lists 16:35 Problems 19:55 Comparisons 24:05 Reviews 33:35 The buying process 42:35 AI and the future of content creation 44:05 Creator of the week: Drumeo 47:25 How to adapt the Drumeo format 52:50 Wrap-up