The art and science of coffee blending. From the 2018 archives, hosts Mark Inman and Todd Mackey explore the reasons behind blending, its impact on brand identity, and the balance between marketing and composition. They discuss consumer preferences, the importance of consistency, and the challenges faced by roasters in creating successful blends. The conversation emphasizes the need for simplicity in offerings, effective inventory management, and the significance of blending for price point and value.