Welcome back to another episode of The Weekly Scroll, where instead of you scrolling for updates, I scroll for you. Each week, I break down the most important social media updates in plain language and tell you exactly what they mean for your growth as a creator or business owner. In this episode, we’re covering: – Facebook’s new creator-focused profile features and why your profile is becoming a true business asset – How boosting Facebook Live videos changes visibility, launches, and content strategy – Instagram replacing “Following” with “Friends” and what this means for engagement and community – Why DMs and relationship-based engagement matter more than likes – Instagram’s Early Access feature and how creators can use it to drive followers, loyalty, and FOMO This episode is brought to you by Club Enfluence, my all-in-one monthly membership for creators who want to grow on Instagram without spending hours researching trends. Inside, we handpick viral Reels ideas, content prompts, and Canva templates every single week so you can focus on creating and building momentum. We’re also in the final days to enter Stan’s Dare to Dream $100K Giveaway. One winner will receive $100,000 to go all-in on their dreams for a year, plus five runners-up will each receive $10,000 to support their business. Entries close January 31st. If you want clarity, momentum, and real strategy instead of noise, this Weekly Scroll is for you. 📲 Have an update I should cover next week? DM me @callhercreator. The Weekly Scroll is brought to you by Club Enfluence, my monthly membership with weekly viral Reels ideas, prompts, and Canva templates so you can post consistently without chasing trends. Quick heads up, Stan’s $100,000 creator giveaway is open now and entries close January 31, 2026. Link is in the show notes 👉 Enter here: https://tinyurl.com/callhercreatorxstan Go Daddy: https://www.godaddy.com/airo And if you want support building a strategy that actually converts without forcing trends or perfection, Katelyn shares how to join Social Media School at the end of the episode.