Marketing is getting more expensive and competitive—yet most owners WASTE thousands chasing vanity metrics (clicks, leads) that don’t turn into real revenue. Meet Michael Cooney who built WhatConverts to fix this: track every call, transcription, quote value, and true sales outcome so you know exactly what’s working and what’s bleeding cash.Stop guessing where your marketing dollars go! Highlights:-Google Analytics lies: It shows duration but not call quality, spam, or value—WhatConverts qualifies every lead and feeds real revenue back to ad platforms.-The “optimization flywheel”: Manually value calls first, then automate with AI (keywords + ChatGPT) for millisecond-level scaling.-Why quote value beats sales value for optimization: Get it in minutes, not weeks—Google & Meta love it.💰Hit play. Track smarter. Scale faster. Build it to sell it! 💰 Follow my guest at:-Instagram: https://www.instagram.com/whatconverts/ -Webpage: https://www.whatconverts.com/ -X: https://x.com/mc_cooney -Facebook: https://www.facebook.com/whatconverts Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann