If your marketing “isn’t working,” I’d bet money it’s not your ads—it’s your business. Most home service companies aren’t losing because their marketing “doesn’t work.” They’re losing because they’re obsessed with the wrong things—arguing over ad costs while calls go unanswered, chasing more leads while close rates stay embarrassing, and treating marketing like random monthly tactics instead of a system. Today I’m sitting down with Brandon Rost of Be Marketing Solutions to break down the 2026 reality: AI is changing how people choose before they even click, Google is shrinking the battlefield, and the companies that win won’t be the ones with the biggest budget—they’ll be the ones with the tightest execution. Highlights: -Google is becoming a “one-choice” machine—AI overviews influence the decision before your website gets a chance.-Local search isn’t moving to ChatGPT yet in a meaningful way—Google still owns the local game.-If you drive 100 leads and only book 50, your marketing isn’t broken—your process is.-The CSR is the highest-leverage role in a home service company. **Here’s the reality check: marketing doesn’t fix broken operations—it only exposes them faster. If you want to grow, stop begging for more leads and start earning them by answering the phone, tightening your system, and becoming obsessed with execution. Follow my guest at:-Instagram: https://www.instagram.com/bemarketingsolutions/ -Webpage: https://bemarketing.com/ -X: https://x.com/_BEMarketing_ -Facebook: https://www.facebook.com/bemarketingsolutions/ Follow me on all Social Media: @LanceBachmannBuild It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann