Some conversations start with small talk—this one goes straight into the real stuff! What begins as a casual sit-down quickly turns into an unfiltered discussion about loss, resilience, and the moments in life that completely reshape who you are. From navigating personal tragedy to finding meaning in the hardest experiences, this conversation explores how adversity can forge purpose. Introducing Keith Jones, longtime NBC10 Philadelphia news anchor, Villanova professor, and one of the most recognizable media personalities in the region. Keith shares the deeply personal story that shaped his outlook on life after losing his girlfriend in his twenties—and how that experience ultimately led him to build a foundation in her honor and redefine his purpose. Along the way, we challenge the narratives around politics, branding, social media, and money—and explore why authenticity may be the most valuable asset anyone can have in business or life. This one is NOT to be missed! Don’t forget to give me a shoutout in the comments and make sure you hit that subscribe button.. You’re not gonna wanna miss my next guest!Thanks for the support and much love! Follow my guest at:-Instagram: https://www.instagram.com/keithjonesnews -Webpage: https://www.nbcphiladelphia.com/author/keith-jones -X: https://x.com/keithjones?-Facebook: https://www.facebook.com/KeithJonesNBC10/ -TikTok: https://www.tiktok.com/@keithjonesnews Follow me on all Social Media: @LanceBachmannBuild It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann