In this episode of "Build It To Sell It," Lance Bachmann sits down with Katie Donovan, Co-founder and CEO of Camp Digital, to discuss her recent successful exit to the private equity firm Tonka Bay. Katie shares her journey of building one of the nation's top digital agencies for the trades and the high-stakes process of choosing the right partner from 18 different LOIs. Key topics covered in this episode: The M&A Process: What it's really like to sell to a PE firm and how to handle the extreme stress of due diligence. Choosing the Right Partner: Why culture and reputation matter more than just the highest bid. Marketing Fundamentals: Katie breaks down the "Rule of 5" for Google Business Profiles and why every home service shop needs custom images and videos. Scaling Your Strategy: Marketing advice tailored for shops at $1M, $5M, $10M, and $25M in revenue. The Future of the Trades: Why Chick-fil-A is entering the home services market with "Acrew" and how AI is revolutionizing the industry. Leadership & Loyalty: The importance of a grit-heavy leadership team and building a company culture where employees have a stake in the success. Whether you are just starting your business or are looking to "punch your ticket" and exit, this conversation is packed with actionable insights on building a healthy, sellable company. Connect with us: Subscribe for more secrets on home services, mergers, and acquisitions!