In this episode of Build it to Sell it: Home Service Secrets with Lance Bachmann, Lance sits down with Ara Mahdessian, Co-Founder and CEO of ServiceTitan, to discuss the technology that helped modernize the trades. Ara shares the story of growing up in a contractor family, watching the challenges his parents faced running their business, and how that experience ultimately led to the creation of ServiceTitan. Together they break down the key drivers every contractor should track to grow their business, why adopting technology can dramatically increase profitability, and how understanding your numbers is critical to scaling past the early growth stages. They also discuss leadership, hiring great people, financial literacy, and how the next wave of automation and AI will reshape how home service businesses operate. If you want to build a company that scales, grows profitably, and eventually gives you the option to sell, this conversation delivers real-world insights from both sides of the industry.