In this episode of the Build to Sell podcast, host Lance Bachmann sits down with Josh Crouch, founder of Relentless Digital, to strip away the "shiny object" distractions in home service marketing. They dive deep into why the majority of contractors are wasting up to 85% of their PPC budgets and how to reclaim that lost revenue by focusing on internal data ownership. From the "low-hanging fruit" of local SEO and Google Business Profiles to the power of raw, unscripted video content, this conversation provides a roadmap for contractors to stop chasing leads and start building a predictable, scalable brand. Key Takeaways: The 50% vs. 80% Rule: Why moving your call booking rate is more valuable than buying more leads. PPC Accountability: How to audit your agency’s work and stop the "bleeding" of wasted ad spend. The "Authenticity" Advantage: Why being the face of your brand is the cheapest and most effective marketing strategy you have. Lead Aggregator Myths: The real truth about Home Advisor and Angie's List close rates. Want to learn more about Relentless Digital & Josh, go to https://www.relentless-digital.com/ for more information!