What if the real reason your business isn’t growing has nothing to do with your product but everything to do with how you manage relationships? In this episode, Monica Allen shares a behind-the-scenes look at a major shift in her business: migrating over 90,000 contacts to a new CRM system and the powerful lessons that come with it. She challenges business owners to rethink how they connect with customers and why consistency matters more than ever. This isn’t about tech. It’s about building lasting relationships that drive real growth. If you’ve been relying on memory, social media, or scattered systems, this conversation will change how you operate. Episode Quote: It is not your customer's job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you. ~Patricia Fripp What you will learn in this episode How to build stronger customer relationships at scale How to stay consistent so your audience doesn’t forget you How to capture and organize leads the right way How to follow up effectively without extra effort How to stop leaving money on the table in your business How to create a clear customer journey that converts Episode Sponsor - Zeus' Closet Business Packages Use BOSS20 to save 20% off business packages Helpful Entrepreneurial Resources from Become Your Own Boss Sign Up for the Level Up Living Newsletter KICKSTART YOUR BUSINESS PROGRAM Monica's FREE ebook: 11 Essential Secrets for Small Business Success Get your Become Your Own Boss Planner