In this thought-provoking episode, Monica challenges entrepreneurs to think strategically about the difference between personal beliefs and business decisions. As the founder who grew her company from $700 to seven figures, Monica knows that building a lasting business requires focus, clarity, and a deep commitment to serving customers. She explores what can happen when companies enter political conversations, how brands can unintentionally divide their customer base, and why long-term businesses must survive across changing political cycles. Rather than telling entrepreneurs what to believe, Monica encourages thoughtful decision-making about what truly serves the mission of your company and the people you serve. Episode Quote: The purpose of a business is to create and keep a customer. ~ Peter Drucker What you will learn in this episode How to separate your personal beliefs from your business strategy How to protect your brand from unnecessary customer division How to focus your business on solving real customer problems How to create a respectful culture for employees and customers How to keep your company aligned with its mission for long-term growth Helpful Entrepreneurial Resources from Become Your Own Boss Sign Up for the Level Up Living Newsletter KICKSTART YOUR BUSINESS PROGRAM Monica's FREE ebook: 11 Essential Secrets for Small Business Success Get your Become Your Own Boss Planner Listen to this episode of Become Your Own Boss to hear Monica’s perspective on building a business that serves people well and stands the test of time. If you enjoyed the episode, be sure to subscribe, leave a review, and share it with another entrepreneur who’s building their own path to success.