Guest: Dr. Brent Ridge, co-founder of Beekman 1802 & co-author of G. O. A. T. Wisdom: How to Build a Truly Good Business from the Founders of Beekman 1802 by Ridge, Brent / Kilmer-Purcell, Josh Series: Beauty & Longevity Most brands chase trends. The ones that last build depth. In this episode, we unpack the #1 mistake beauty and wellness brands make in “longevity”, confusing a viral product with a real brand and how to fix it. Dr Brent Ridge joins me to talk about two sides of longevity: the science (inflammation control, skin/gut microbiome, kinder routines that support healthier-looking skin) and the business (clear metrics, steady growth, and a community that compounds). You’ll learn: Why authenticity’s only KPI is time and how to design for it. The microbiome × inflammation equation behind visible beauty. How to future-proof from Day 1 (without playing the exit game). The mindset shift that turns “failures” into wins. Why practising kindness is a competitive advantage. Why Brent: physician, operator, and co-founder who helped turn one act of kindness (and a herd of goats) into 60M+ bars of soap, by playing the long game. Listen if you are: a founder, clinic, retailer, investor, or R&D leader building a brand meant to outlast algorithms. Prompt for reflection: What’s one ladder rung, not a rocket ship, you’ll climb this week to compound brand longevity? — Iryna Kremin, host, Beauty & Longevity