If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast. "B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case for a completely different framing: the sales podcast. Not a salesy podcast. Not a weekly advert with a theme tune. A show deliberately designed to accelerate a buying decision your ideal customer is already edging toward. Useful links Podknows Website https://podknows.co.uk Sales Podcast Self-Audit (one-page PDF) https://podknows.co.uk/sales-podcast-test B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary 00:00 A B2B podcast parody 01:32 Why "B2B podcast" has become the wrong label 02:38 A LinkedIn company page with a microphone 03:24 What a sales podcast actually is (and isn't) 04:09 Why marketers flinch at the word "sales" 05:51 The B2B dodge and its commercial cost 08:14 The three-question sales podcast test 11:23 What changes when your podcast earns its keep 13:38 Pre-sold prospects and a shorter pipeline 15:00 Why most B2B podcasts were built to fail 16:08 Founder FAQ — Gareth on first-episode nerves 17:54 Quick tip — your cover art isn't a logo 19:13 The Sales Podcast Self-Audit and next steps