Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do. I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record... In this episode, I break down: Why so many B2B podcasts quietly become jobless How interviews often mask a lack of strategy What changes inside a business when a podcast becomes operational A simple test to tell whether your podcast is earning its keep — or wasting attention If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next. Useful links: Visual breakdown: https://podknows.co.uk/jobless Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic Timestamped summary 00:00 Why most B2B podcasts don’t have a job 01:20 The question nobody asks before launching 02:26 Why “brand awareness” isn’t a job 03:22 What an operational podcast actually does 05:00 How podcasts end up jobless 09:20 What changes when a podcast has a job 12:40 The disappearance test 15:40 The Podcast Growth Diagnostic Mentioned in this episode: Chapters This podcast uses chapters in apps that support them.