In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing? I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts. This report has uncovered that branded podcasts aren't just a fresh fad. They're genuinely engaging audiences and, more importantly, generating real business results. Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience. We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip. You'll learn about the concept of the "halo effect," some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners. See the report for yourself - https://podknows.co.uk/branded-report Mentioned in this episode: Chapters This podcast uses chapters in apps that support them. Podknows Launch Book Get our free book "Podcast Launch Strategy" Free Launch Book