You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough. The CFO is squinting at the line item. You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday. Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why most founders are timing their podcast from the wrong day — and the reframe that gives most of them six months of their life back. We look at why every branded B2B podcast sounds completely different at episode 15 than it did at episode 1, why your audience doesn't build a relationship with your dress rehearsals, and why two founders on identical publishing schedules can end up in wildly different commercial positions. There's also the 10-minute Monday exercise that tells you whether your show is developing or drifting, a founder FAQ from Sara on what to actually name a B2B podcast, and a quick tip on rewriting your first two lines like a cold open instead of a voicemail. Useful links Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Timestamped summary 00:00 10 months, 40 episodes, and Derek the pop filter 00:42 Welcome to B2B Podcasting Insights 01:08 The Sunday night founder panic 02:15 Why your "start date" is the wrong clock 03:30 Episode 15: where your show actually begins 05:15 The reframe — six months in, not ten 06:30 Not a permission slip: this is a diagnostic 07:15 Founder #1 — developing, compounding, working 08:30 Founder #2 — still dress-rehearsing at month ten 09:45 Monday's 10-minute exercise: two jobs 11:00 The sales team test every founder should run 12:00 Why the wrong clock kills B2B podcasts 12:45 Founder FAQ: Sara on naming a B2B podcast 15:00 Quick tip: the first two lines as a cold open 16:45 Closing thoughts and diagnostic CTA Mentioned in this episode: Learn More About Podknows Podcasting We're at https://podknows.co.uk/